Content Strategy — Blog Planning & Ideas
Blog post ideas, editorial calendar, keyword planning, content gaps.
Content Pillars
- Ad Metrics & ROI — ROAS, ROI, CPA, CPM, CPC, RPM (core niche)
- Platform Comparisons — Google vs Facebook, TikTok vs Instagram, etc.
- Marketing Strategy — Funnels, budgeting, KPIs, attribution
- Practical Guides — How to calculate X, step-by-step tutorials
- Industry Benchmarks — Conversion rates, engagement rates, by industry
Published Posts (30)
See wiki/adscalculator-xyz.md §5 for full list.
Content Gaps — Next Posts (Priority Order)
High Priority (Next 3)
Google Ads vs Facebook Ads ✅ (2026-06-17)Customer Lifetime Value (CLV) ✅ (2026-06-17)Retargeting Explained ✅ (2026-06-17)
Medium Priority (Next 5)
-
What Is a Good Conversion Rate? Benchmarks by Industry
- CRO post is general; this would be industry-specific data
- Keyword: "good conversion rate by industry"
-
How to Calculate Break-Even CPA
- Natural extension of Break-Even ROAS series
- Keyword: "break even CPA"
-
Content Marketing KPIs: Metrics That Actually Matter
- New audience segment (content marketers, not just paid ads)
- Keyword: "content marketing KPIs"
-
What Is Programmatic Advertising? A Beginner's Guide
- Growing topic, not yet covered
- Keyword: "programmatic advertising explained"
-
Marketing Funnel Explained: TOFU, MOFU, BOFU
- Foundational; AI funnel post is too specific
- Keyword: "marketing funnel stages"
Lower Priority (Backlog)
- Email Marketing Benchmarks 2026
- How to Read Betting Odds (cross-link to oddscalculator)
- 30 Marketing Abbreviations & Acronyms You Should Know
- Attribution Models Explained (first-touch, last-touch, multi-touch)
- How to Forecast Marketing ROI
Target Keywords (High Intent)
| Keyword |
Monthly Volume (est.) |
Competition |
Status |
| break even roas |
1-5K |
Low |
✅ Published |
| google ads vs facebook ads |
5-10K |
Medium |
✅ Published |
| customer lifetime value |
10-20K |
Medium |
✅ Published |
| retargeting |
10-15K |
Medium |
✅ Published |
| marketing KPIs |
5-10K |
Medium |
✅ Published |
| good conversion rate |
10-20K |
Medium |
Planned |
| break even CPA |
1-3K |
Low |
Planned |
| programmatic advertising |
10-15K |
Medium |
Planned |
Editorial Guidelines
- Language: English (always)
- Featured image: SVG source → sharp → PNG
- Internal links: Every post links to 2-3 related posts + at least 1 calculator
- CTA: End every post with links to relevant calculators + related articles
- FAQ section: Every post should have FAQ with 5-6 questions
- Sources: Add 2-3 authoritative sources per post (in
sources: frontmatter or inline)
Content Calendar Template
When planning a new post:
- Pick from "Content Gaps" list
- Do keyword research (confirm volume + competition)
- Write post in
blog/<slug>/index.md
- Create featured image (SVG → PNG)
- Add internal links to existing posts
- Run build:
npx @11ty/eleventy && npx jest
- Commit + push