Make Smarter Marketing Decisions
Your complete suite of free, professional-grade calculators for advertising and marketing. Forecast revenue, analyze funnels, and optimize your budget without subscriptions or sign-ups.
100% Free to Use
All tools are completely free. No subscriptions, no hidden fees, no sign-ups required.
Instant Calculations
Get immediate results directly in your browser. Fast, efficient, and ready when you are.
Your Privacy is Safe
We do not see, save, or store any of the data you enter. All calculations are private.
Our Suite of Calculators
From high-level strategic planning to daily performance metrics, we have a tool for every need.
Strategic Planning
Revenue Calculator
Forecast your website's advertising revenue based on traffic, CPM, CPC, and other key metrics. Includes comparison mode and visualizations.
Go to tool →Campaign Funnel Calculator
Model your entire marketing funnel from ad spend to net profit. Calculate ROAS, CPA, CPL, and the impact of up-sells.
Go to tool →E-commerce Profit Calculator
For E-commerce: Calculate true profitability by factoring in ad spend, COGS, and fixed costs.
Go to tool →ROI & LTV Calculator
A strategic tool to understand the true long-term profitability of your marketing by calculating Customer Lifetime Value (LTV) and True ROI.
Go to tool →Marketing Mix Optimizer
For Strategists: Optimize your budget allocation across multiple marketing channels to maximize overall ROI.
Go to tool →Daily Performance Metrics
Email Marketing Calculator
Estimate the ROI of your email marketing campaigns by inputting key metrics like open rates, click rates, and conversion rates.
Go to tool →Engagement Rate Calculator
Calculate your Engagement Rate based on Likes, Comments, Shares, and Followers. Choose between calculation by reach or followers.
Go to tool →ROAS Calculator
Quickly calculate the Return On Ad Spend for any campaign. Just enter your revenue and cost to see the result instantly.
Go to tool →CPM Calculator
A fast tool to calculate Cost-Per-Mille. Enter campaign Cost, Impressions, or CPM to calculate the unknown value.
Go to tool →CTR Calculator
Calculate your Click-Through Rate, total Clicks, or Impressions. Enter any two values to find the missing one.
Go to tool →CPC Calculator
A simple, three-variable calculator for Cost-Per-Click. Enter any two of Total Cost, Clicks, or CPC to find the third.
Go to tool →From the Blog
Explore our latest guides, tutorials, and deep dives into marketing analytics.
Mastering the LTV to CPA Ratio
Learn why this is the most important metric for sustainable, long-term growth in your business.
Read More →
Beyond ROAS: A Guide to True Profitability
ROAS can be a vanity metric. Discover how to factor in all your costs to find your true net profit.
Read More →
5 Ways to Increase Your Website's Ad Revenue
Simple, actionable tips for publishers to maximize their earnings without compromising user experience.
Read More →About the Author
Frequently Asked Questions
Yes, 100% free. Our mission is to provide accessible, professional-grade tools for marketers, publishers, and business owners without the need for subscriptions or sign-ups.
It depends on your goal. If you're a website publisher, start with the Revenue Calculator. If you're a marketer running ad campaigns, begin with the Campaign Funnel Calculator.
No. Your privacy is our priority. All calculations are performed directly in your browser. We do not see, save, or store any of the data you enter.