Blog — Marketing Articles & Insights
In-depth articles, analysis, and insights on marketing metrics, profitability, and data-driven strategies.
Average Order Value (AOV): What It Is, How to Calculate It & 7 Ways to Increase It in 2026
Learn what AOV is, how to calculate it, and 7 proven tactics to increase average order value in 2026. Includes benchmarks by industry and a free calculator.
Email Marketing ROI: The Complete Guide for 2026
Email marketing delivers the highest ROI of any digital channel. Learn the formula, benchmarks, and strategies to measure and improve your email ROI in 2026.
Sales Funnel Calculator: Model Your Entire Pipeline From Clicks to Profit
Use our sales funnel calculator to model your entire marketing pipeline — from ad spend and clicks to qualified leads, sales, and net profit. Calculate ROAS, CPA, CPL, and conversion rates before you spend a dollar.
Return on Marketing Investment (ROMI): The Honest Metric Most Marketers Ignore
ROMI measures true marketing profitability — revenue minus COGS minus baseline, divided by full marketing cost. Learn why most ROMI numbers are wrong and how to calculate yours right.
What Is a Good ROAS in 2026? Google Ads vs Meta Ads Benchmarks by Industry
What is a good ROAS in 2026? Compare Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook, Instagram) benchmarks side by side, with industry breakdowns and how to calculate your real target.
Social Media Advertising Calculator: 2026 Cost Guide
Free social media advertising calculator plus 2026 cost benchmarks for Meta, TikTok, LinkedIn and X. See real CPM, CPC and budget numbers before you spend.