Blog & Articles
In-depth articles, analysis, and insights on marketing metrics, profitability, and data-driven strategies from the team at AdsCalculator.xyz.
5 Ways to Increase Your Website's Ad Revenue
Simple, actionable tips for publishers to maximize their earnings without compromising user experience.
Beyond ROAS: A Guide to True Profitability
ROAS can be a vanity metric. Discover how to factor in all your costs to find your true net profit and ROI.
From Clicks to Capital: The 2025 Master Guide to Digital Marketing Calculators & True ROI
A master guide to digital marketing calculators. Learn to measure foundational metrics like CPC and ROAS, and advance to strategic models like LTV:CAC and true ROI.
Mastering the LTV to CPA Ratio: The Ultimate Metric for Sustainable Growth
Learn why this is the most important metric for sustainable, long-term growth in your business.
TikTok Ads Cost Calculator (2025) – Plan Your Ad Budget & ROI
Calculate TikTok Ads cost, CPM, CPC & ROI with our free online calculator. Plan your 2025 budget and compare with Facebook & Google Ads.
CPM Benchmarks 2025: A Deep Dive for Marketers
A comprehensive analysis of CPM rates for 2025, with detailed benchmarks by industry, platform, and region. Includes data on historical trends, seasonality, and key event impacts.
How to Boost Ad Revenue with CPM and CPC – Practical Examples
Learn how to optimize your ad campaigns using CPM and CPC, with calculators, scenarios, and strategies to improve ROI.
What Is a 'Good' Social Media Engagement Rate in 2025? (Full Guide)
A deep dive into social media engagement rates for 2025. This guide breaks down industry benchmarks for Instagram, TikTok, Facebook, and LinkedIn, and explains which metrics truly matter.
Why Your ROAS Might Be Lying to You
A high ROAS looks great on paper, but it doesn't always mean your campaigns are profitable. Learn to look deeper and measure what truly matters in 2025.