Blog & Articles
In-depth articles, analysis, and insights on marketing metrics, profitability, and data-driven strategies from the team at AdsCalculator.xyz.
What Is a 'Good' Social Media Engagement Rate in 2025?
It's a common question with a complex answer. We break down the industry benchmarks for Instagram, TikTok, and Facebook, and explain what you should really be measuring.
Why Your ROAS Might Be Lying to You
A high ROAS looks great on paper, but it doesn't always mean your campaigns are profitable. Learn to look deeper and measure what truly matters in 2025.