CPC Calculator (Cost Per Click)

Q: Is a low CPC always good?

Not necessarily. A very low CPC might mean you're bidding on keywords with low commercial intent, which attract clicks that don't convert. It's better to have a healthy CPC that leads to a profitable ROAS (Return On Ad Spend) than a very low CPC that brings no valuable traffic.

Enter any two values to calculate the third one.

Total Ad Spend ($)

Number of Clicks

Cost Per Click (CPC) ($)

How to Calculate CPC?

Cost-Per-Click (CPC) is a fundamental pricing model in performance marketing, where you pay each time a user clicks your ad. It's the primary metric for channels like Google Search Ads. A lower CPC can significantly improve your campaign's profitability, but the ideal CPC depends on your industry and conversion rates. This calculator helps you understand your core CPC metrics.

To Calculate Cost Per Click (CPC):

CPC = Total Ad Spend / Number of Clicks

To Calculate Total Ad Spend:

Total Ad Spend = Number of Clicks * CPC

To Calculate Number of Clicks:

Number of Clicks = Total Ad Spend / CPC

FAQs

What is a good CPC?

For Google Search Ads, an average CPC is around $2-$4, while for Facebook Ads, a good CPC is often under $2. However, this varies greatly by industry; competitive niches like legal services can have a CPC over $50. The most important factor is whether your CPC leads to a profitable Cost Per Acquisition (CPA).

Why is my CPC so high?

Your CPC is likely high due to high competition or a low Quality Score. On platforms like Google Ads, intense competition for valuable keywords drives up prices. A low Quality Score, caused by irrelevant ads or a poor landing page experience, also forces the platform to charge you more per click.

Is a low CPC always good?

Not necessarily. A very low CPC might mean you're bidding on keywords with low commercial intent, which attract clicks that don't convert. It's better to have a healthy CPC that leads to a profitable ROAS (Return On Ad Spend) than a very low CPC that brings no valuable traffic. The goal is balance.

Key Terms for this Calculator

Total Ad Spend

The total amount of money spent on a specific pay-per-click advertising campaign.

Number of Clicks

The absolute number of times users have clicked your advertisement to visit your website.

Cost Per Click (CPC)

The price you pay for each individual click on your ad. It's the core metric for performance advertising on platforms like Google Search.

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