Total Ad Spend
The total amount of money spent on a specific pay-per-click advertising campaign.
CPM Calculator (Cost Per 1,000 Impressions)
Calculate your CPM and learn if it's a good rate for your industry and platform (YouTube, Facebook, etc.).
Enter any two values to calculate the third one.
How to calculate CPM?
CPM, or Cost Per Mille, is a fundamental metric for brand awareness campaigns that represents the cost an advertiser pays for one thousand views of an advertisement. Whether you are an advertiser budgeting for a campaign or a publisher forecasting revenue, understanding your CPM is crucial. This calculator helps you easily find any of the three variables: Cost, Impressions, or the CPM rate itself.
To Calculate CPM (Cost Per Mille):
CPM = (Total Ad Spend / Total Impressions) * 1000
To Calculate Total Ad Spend:
Total Ad Spend = (Total Impressions / 1000) * CPM
To Calculate Total Impressions:
Total Impressions = (Total Ad Spend / CPM) * 1000
FAQs
A good CPM depends on the platform and industry, but generally ranges from $2 to $15. For example, a general content website might see a fair CPM of $2-$6. On more competitive platforms like Facebook Ads, an average is often $10-$15, while in high-value niches like finance, a CPM can exceed $30.
A lower CPM is better for advertisers, while a higher CPM is better for publishers. If you are paying for ads, you want a low CPM to get more impressions for your budget. If you are a website owner earning from ads, you want a high CPM because it means you earn more revenue.
Use CPM for brand awareness campaigns where your main goal is reach and visibility. Use CPC (Cost Per Click) for performance-based campaigns where your goal is to drive specific actions like traffic, leads, or sales. We have a detailed guide comparing CPM vs. CPC.
Key Terms for this Calculator
Number of Clicks
The absolute number of times users have clicked your advertisement to visit your website.
Cost Per Click (CPC)
The price you pay for each individual click on your ad. It's the core metric for performance advertising on platforms like Google Search.