Ad Impressions
This represents the total number of times an advertisement is displayed on a user's screen. Each display counts as one impression, regardless of whether the user saw or clicked on it.
CTR Calculator (Click-Through Rate)
Calculate your Click-Through Rate (CTR) and see average benchmarks for Google Ads, Facebook Ads, and email marketing.
Enter any two values to calculate the third one.
How to calculate CTR?
Your Click-Through Rate (CTR) is one of the most important metrics for measuring ad performance and relevance. It shows the percentage of people who saw your ad (impressions) and were compelled enough to click it. A high CTR often leads to a lower Cost Per Click (CPC) and a better Quality Score on platforms like Google Ads.
To Calculate Click-Through Rate (CTR):
CTR (%) = (Number of Clicks / Ad Impressions) * 100
To Calculate Number of Clicks:
Number of Clicks = Ad Impressions * (CTR / 100)
To Calculate Ad Impressions:
Ad Impressions = Number of Clicks / (CTR / 100)
FAQs
A good CTR for Google Search Ads is typically between 3-5%, while for Facebook Ads, it's around 1-2%. For email marketing, a strong CTR is anything above 3.5%. However, a truly 'good' CTR is one that is consistently improving, as it's a key indicator of ad relevance to your audience.
A high CTR is important because it lowers your ad costs and signals relevance. Platforms like Google Ads reward ads with high CTRs with a better Quality Score, which directly leads to a lower Cost Per Click (CPC) and improved ad positions. This makes your entire advertising budget more efficient.
You can improve CTR primarily by increasing ad relevance and appeal. Key tactics include writing more compelling ad copy that matches user intent, using more specific long-tail keywords, A/B testing different headlines and images, and utilizing all available ad extensions (like sitelinks).
Key Terms for this Calculator
Number of Clicks
This is the absolute count of how many times users clicked on your advertisement, which typically directs them to your website or a specific landing page. It is a direct measure of user engagement.
Click-Through Rate (CTR)
CTR is a percentage that measures the ratio of clicks to impressions (Clicks ÷ Impressions). It is one of the most critical metrics for evaluating an ad's performance, as it indicates how effective your ad is at persuading people to take action.