Subscribers
The total number of people on your email list who have opted-in to receive your campaigns.
Email Marketing ROI Calculator
Is email marketing still profitable? Calculate your exact Return on Investment (ROI) and see how your campaign performance compares to industry benchmarks.
Scenario A
Audience & Campaign
Conversion & Sales
Campaign Costs
How to Calculate Email Marketing ROI
Email marketing consistently delivers the highest ROI of any digital marketing channel. While benchmarks often cite an average ROI of $42 for every $1 spent, your actual performance depends on your funnel's efficiency. This calculator models your entire campaign, from the open rate to the final conversion, to determine your exact net profit and ROI.
To Calculate Total Revenue:
Revenue = (Subscribers × Open Rate % × CTR % × Conversion Rate %) × AOV
To Calculate Net Profit:
Net Profit = Total Revenue - Total Campaign Cost
To Calculate Return on Investment (ROI):
ROI (%) = (Net Profit / Total Campaign Cost) * 100
FAQs
Absolutely. Email marketing remains one of the most lucrative and profitable marketing channels because you own your email list, giving you a direct line to your audience. The key to profitability in 2025 is personalization and delivering high-value content.
A good ROI for email marketing is typically over 1000%, with industry benchmarks often citing a 4200% return. This means for every $1 spent, you could generate over $42 in revenue. Your final return depends on your open rate, click-through rate, and conversion rate, which you can model with this calculator.
The success rate is calculated by tracking key funnel metrics that lead to a positive ROI. These metrics include: 1. Deliverability Rate, 2. Open Rate (for subject line effectiveness), 3. Click-Through Rate (for offer appeal), and 4. Conversion Rate (for landing page performance). Our calculator helps you model the financial impact of these rates.
Key Terms for this Calculator
Open Rate
The percentage of your total subscribers who opened a specific email campaign.
Click-Through Rate (CTR)
The percentage of people who opened your email and then clicked on a link inside it. You can analyze it in more detail with our CTR Calculator.
Conversion Rate
The percentage of people who clicked a link in your email and then completed a desired action on your landing page (e.g., made a purchase).
Average Order Value (AOV)
The average amount of money each customer spends per transaction.
Total Campaign Cost
All costs associated with the campaign, including email platform fees, content creation, and design.
Return on Investment (ROI)
A percentage that measures the profitability of your campaign by comparing the net profit to the total cost.
Net Profit
The total revenue generated from a campaign minus the total campaign cost. This is the true measure of profitability, used to calculate your final ROI.