Likes
A simple form of engagement indicating a user's positive reaction to a post.
Social Media Engagement Rate Calculator
Calculate your engagement rate for Instagram, TikTok, Facebook & more. Instantly see if your engagement is poor, good, or great based on industry benchmarks.
Enter your post interactions and choose a calculation method.
Total Engagements
0
Engagement Rate
0.000%
Note: Different platforms use different names for interactions (e.g., "Retweets" on X, "Reactions" on Facebook). Simply add them to the most appropriate field above. The total calculation will be correct.
How to Calculate Engagement Rate
Your social media engagement rate is the ultimate KPI for content performance. It answers the question: "Does my audience care about what I post?". Instead of just tracking vanity metrics like followers, this tool helps you measure the actual interaction on your posts for platforms like Instagram, TikTok, and Facebook. A healthy engagement rate is a strong indicator of community health and content relevance.
Formula (by Followers):
Engagement Rate = (Total Engagements / Total Followers) * 100
Formula (by Reach):
Engagement Rate = (Total Engagements / Total Reach) * 100
FAQs
A good social media engagement rate is generally over 1%, but it varies by platform. For example, TikTok often has the highest rates at 3-5%+, Instagram is considered strong at 1-3%, while a good rate on Facebook is typically under 0.5%. Anything below 0.5% on most platforms may be considered poor.
Yes, absolutely. Engagement rate is more important than follower count because it shows that your audience is actively interested in your content. High engagement signals to platform algorithms (like on Instagram and TikTok) that your content is valuable, which can lead to increased organic reach.
Your engagement rate is high because your content is highly relevant; it's low if your content isn't resonating. A high rate is typically driven by valuable, timely, or entertaining content. A low rate can be caused by irrelevant content, posting too infrequently, or having a large number of inactive followers. Using the 'Calculate by Reach' method can give a more accurate measure of individual post quality.
Key Terms for this Calculator
Comments
User-generated text responses to a post, indicating a higher level of engagement and thought.
Shares
Occurs when a user shares your post with their own network, significantly extending its reach.
Saves
An interaction (prominent on Instagram and TikTok) where a user saves a post to view later. It's a strong indicator of high-value, evergreen content.
Total Engagements
The sum of all interactions on a post, typically including Likes, Comments, Shares, and sometimes Saves or other actions.
Followers
The total number of unique accounts that have subscribed to see your content in their feed.
Reach
The total number of unique accounts that have actually seen your post in their feed, regardless of whether they follow you.
KPI (Key Performance Indicator)
For social media, engagement rate is a primary KPI to measure the effectiveness of a content strategy and the health of the community.