Frequently Asked Questions (FAQ)
Find answers to common questions about our free advertising calculators, how they work, and how to use them to improve your marketing performance.
General Questions
Are all the calculators on AdsCalculator.xyz free to use?
Yes, absolutely. All tools and resources on our website are 100% free. Our mission is to provide accessible, high-quality tools for marketers, publishers, and business owners.
How accurate are the calculations?
Our calculators are designed to provide accurate results based on the formulas standardly used in the marketing industry. However, they should be used for forecasting and informational purposes. The final results of your campaigns will always depend on numerous external factors. Please see our Terms and Conditions for more details.
Is my data saved?
No. All calculations are performed directly in your browser. We do not see, save, or store any of the data you enter into the calculators. Your privacy is a top priority. For more information, please visit our Privacy Policy page.
Using the Calculators
What's the difference between the ROAS and the ROI calculators?
ROAS (Return On Ad Spend) measures gross *revenue* against *ad spend*, showing campaign efficiency. ROI (Return On Investment) is a strategic business metric that measures net *profit* against the *total investment*. Our ROI & LTV Calculator provides a much deeper view of true profitability. We explain this in detail in our ROAS vs. ROI Guide.
What is a "good" ROAS (Return On Ad Spend)?
While there is no universal benchmark, a common target is a 400% ROAS (a 4:1 ratio). However, a "good" ROAS depends entirely on your profit margins. A low-margin business might need a 1000% ROAS to be profitable, while a high-margin business might thrive on a 300% ROAS.
How can I use the "Compare Scenarios" feature effectively?
Use it to model the impact of changes. For example, in Scenario A, enter your current CPC. In Scenario B, enter a lower CPC you hope to achieve. The calculator will instantly show you how this single change impacts your entire funnel, from clicks to net profit. It's perfect for setting goals and understanding which metrics have the biggest leverage.
I don't know my CPM or CPC. How can I use the Revenue Calculator?
If you're just starting out, you can use industry benchmarks. For a US-based audience, a starting CPM might be $2-$5, and a starting CPC could be $0.50-$2.00, depending on your niche. Our Revenue Calculator is perfect for running different scenarios to see how these changes affect your potential income.
Technical Questions
Do you have an API?
Currently, we do not offer a public API for our calculators. If this is a feature you are interested in, please contact us and let us know about your use case.