Calculators for Website Publishers
A curated suite of calculators designed to help website publishers and content creators forecast and maximize their advertising revenue.
Tools to Maximize Your Ad Revenue
This curated suite of calculators is designed specifically for website publishers and content creators. Forecast your potential earnings, understand your key performance metrics, and make data-driven decisions to grow your revenue.
Core Publisher Calculators
Revenue Calculator
The most important tool. Forecast your total ad revenue based on traffic, pageviews, CPM, and CPC metrics.
Go to tool →CPM Calculator
Calculate your Cost Per Mille (1,000 Impressions) to understand the value of your ad inventory.
Go to tool →CTR Calculator
Analyze your Click-Through Rate to measure how effectively your ad units are attracting clicks.
Go to tool →CPC Calculator
Determine your Cost Per Click to understand the performance of your CPC-based ad campaigns.
Go to tool →Your Publisher Workflow
- Use the Revenue Calculator to get a high-level forecast of your monthly and yearly earnings.
- Analyze your ad performance with the CPM, CTR, and CPC calculators to identify areas for improvement.
- Experiment with different values in the Revenue Calculator to model the impact of potential changes.
