Channel Allocation
How you split your total marketing budget across different channels like search ads, social media, email, and display.
Marketing Budget Planner
Get a data-driven marketing budget allocation for your industry. See benchmarks, get actionable tips, and optimize your ad spend in minutes.
1. Tell Us About Your Business
How This Planner Works
This tool uses industry benchmark data from sources like HubSpot, Gartner, and eMarketer to recommend how marketers in your industry typically allocate their budgets. You can optionally enter your current spend to see how you compare.
What You Get
- Industry benchmarks — how top performers in your space split their budgets across channels
- Side-by-side comparison — your current allocation vs. the recommended one
- Action plan — specific, numbered steps to shift your budget toward optimal allocation
FAQs
Benchmarks are compiled from publicly available reports by HubSpot's State of Marketing, Gartner CMO Spend Survey, eMarketer, and Nielsen. They represent median allocations — not every business should follow them exactly, but they're a strong starting point.
No. These are starting points. Your specific audience, product, and goals may require different allocation. Use this as a baseline and adjust based on your own data.
Yes. For small budgets the planner recommends focusing on 1–2 channels instead of spreading thin. The action plan adapts to your budget size.
Key Terms
Benchmark
A standard or reference point. Industry benchmarks show how similar businesses typically allocate their marketing budgets.
Search Ads
Paid ads on search engines like Google and Bing. People see your ad when they search for keywords related to your business.
Social Ads
Paid ads on social platforms like Meta (Facebook/Instagram), TikTok, LinkedIn, and YouTube.